A Big Anniversary

The Challenge

Cravath, Swaine & Moore is one of America’s oldest and most prestigious law firms. 2019 marks the firms 200th anniversary, an occasion to be celebrated internally and externally. Cravath engaged CSA to create a microsite celebrating the anniversary and SYPartners to produce a book to be distributed throughout the year.

The Tasks

Content Strategy
As content strategist on this project, in tandem with digital strategist Grace Paik, my task was to align the microsite content with SYP’s book content in a clear and compelling way for the microsite. With a timeline of hundreds of data points over the firm’s 200 year history our team prioritized and simplified our content for a broad, digital audience. Working closely with the design team we paired copy with photography, illustration and typography to create a diverse and compelling reading experience.


  • Client: Cravath, Swaine & Moore
  • Agency: Carbone Smolan Agency
  • Role: Content Strategist
  • Methodologies: Content Audit
  • Launch: Winter 2019